Affordable Cruelty-free Cosmetic Brands In Canada

This post is a series of posts that I am writing in participation of the #becrueltyfree campaign. Between March 9-14 it is Be Crueltyfree Week in which bloggers and vloggers have been asked to produce content in support of ending animal testing in the cosmetic industry.

A photo posted by Hotashi (@hotashi_s) on

In my previous post I talked about how to make the transition into a cruelty-free lifestyle. Now I want to focus on some key affordable companies that I think produce great cruelty-free cosmetics. When I say affordable, I mean that they are usually found at the drugstore or lower-end retailer and most of their products are under $30. I also want to focus on availability in Canada since I know how frustrating it is as a Canadian consumer to be limited with the brand selection we have.

Here are my favourite affordable cruelty-free makeup brands, including their price range and where you can purchase them. I’m also going to base this off of the drugstores that I shop at, and I’m aware that there are other drugstores in the rest of Canada but I’m not familiar with them since they don’t exist in the Greater Toronto Area.

Annabelle Cosmetics
∗ $5-20 range
∗ Rexall, Shoppers Drugmart, Well.ca

Burt’s Bees (Owned by Clorox, who tests on animals)
∗ $5-20 range
∗ Shoppers Drugmart, Rexall, Loblaws

E.L.F.
∗ $2-20 range
∗ Winners

Essence Cosmetics
∗ $2-$10 range
∗ Shoppers Drugmart (exclusive retailer)

GOSH Cosmetics
∗ $10-25 range
∗ Shoppers Drugmart

Hard Candy
∗ $2-10 range
∗ Walmart (exclusive retailer)

Joe Fresh
∗ $2-15 range
∗ Joe Fresh, Loblaws, Fortinos, Superstore

Kiss My Face
∗ $5-20 range
∗ Loblaws

Lippy Girl
∗ $10-20 range
∗ Lippy Girl website, various stores across Canada
∗ Cruelty-free & vegan

Lise Watier
∗ $10-40 range
∗ Shoppers Drugmart

Marcelle Cosmetics
∗ $10-30 range
∗ Rexall, Shoppers Drugmart, Well.ca

Milani Cosmetics
∗ $5-20 range
∗ Well.ca

NYX (Owned by L’Oreal, who tests on animals)
∗ $5-20 range
∗ Rexall

Pacifica
∗ $10-30 range
∗ Well.ca
∗ Cruelty-free & vegan

Physicians Formula
∗ $10-30 range
∗ Rexall, Shoppers Drugmart, Well.ca

Sonia Kashuk
∗ $10-30
∗ Target (until it closes down)

Vasanti Cosmetics
∗ $10-40 range
∗ Shoppers Drugmart

Wet n’ Wild
∗ $2-10
∗ Walmart

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