So not too long ago I purchased my first set of Butter London products and was pleasantly surprised when I saw the Leaping Bunny logo on their packaging. I was surprised as I didn’t remember seeing their name on Leaping Bunny’s website so I went online to see if they were recently added. I went to Leaping Bunny’s Nail Care page and they weren’t listed there. I then checked their press release page to see if Butter London had been certified but recently removed from their list and they hadn’t.
This was all really strange so I emailed both Butter London and Leaping Bunny to find out what was going on. Only Leaping Bunny responded to me and Butter London still has to get back to me. Turns out Butter London is using the Leaping Bunny logo without ever being certified. See Leaping Bunny’s response below.
Good for you for looking for the Leaping Bunny Logo! We like to think of it as a solid indicator that a company is cruelty-free; however, as your case shows, we can’t predict which companies will go ahead and use our logo without permission. Unfortunately, Butter London is not listed in our Compassionate Shopping Guide because it is not certified by our program… yet!
We have written to them encouraging them to become certified by the Leaping Bunny Program. If you’d like, you can write to them, too. The more they hear from consumers who want to buy truly cruelty-free products, the more likely they will be to join our program. You can find a sample letter on our website at www.leapingbunny.org/whatcani.php.
Thanks for your commitment to purchasing products that are not tested on animals!
Wow, I can’t believe Butter London would be that gutsy. To claim to be a vegan brand and care about animals to go ahead and exploit the good name of a reputable cruelty-free certification is so unethical. How is this not false advertising? This just goes to show you that just because a company claims to care about animals doesn’t mean that they aren’t using it solely as a tactic to make a quick buck. In my opinion, it’s just as bad as when Mary Kay, Avon and Estee Lauder started conducting animal testing to sell in China without telling their customers. It’s misleading and unacceptable.
I now refuse to purchase from Butter London. They can go ahead and get certified but I just can’t support a company that is deceitful and exploits well-meaning organizations.