Review: JASON Healthy Mouth Toothpaste

Jason Healthy Mouth Toothpaste

Brand: JĀSÖN
Product Name: Healthy Mouth Toothpaste
Formula: Thick, white paste
Fragrance: Smells like cloves
Packaging: Plastic sqeeze tube, pop-off lid
Cost: $7 USD, $7 CAD
Amount: 119g
Availability:, Loblaws
Expiry: 18 months after opening
Vegan: Not sure
Cruelty-free: Yes
Paraben-free: Yes
Sulfate-free: Yes
Gluten-free: Yes
Fluoride-free: Yes
Leaping Bunny Certified: Yes

This is a great natural toothpaste that is free from parabens, sulfates, gluten, fluoride, artificial colours and artificial flavours. It contains tea tree oil, which is a natural antimicrobial and antiseptic agent and is used for treating various skin ailments. It also has grapefruit seed and perilla seed extracts which they claim reduces tartar build-up and protexts against sugar acids.

It smells heavily of cloves and has a medicinal taste. At first it was a bit jarring since I’m used to mint flavoured toothpastes, but after a couple of uses I didn’t mind it. My husband on the other hand couldn’t stand it and he went back to our previous toothpaste, so the smell and taste might be off-putting to some people.

The texture is very creamy and doesn’t lather like regular toothpastes since it doesn’t have sulfate. I like that it’s not gritty, like many toothpastes, and it easily glides over teeth. I’ve also grown accustomed to not having a mouth full of foam since I stopped using toothpastes without sulfates, so those who are used to foam may feel like they’re not cleaning their teeth very well. It’s just a perception of what cleanliness entails and this toothpaste will take some getting used to.

I find that I have to be more mindful of cleaning all over my mouth because otherwise it does leave tartar. But I think this is a good thing because it makes me more mindful of ensuring proper oral hygiene. I also found that changing my toothbrush really helped with this because my previous toothbrush wasn’t as flexible as the one I use now. My brushhead is also smaller so it’s easier to navigate in my mouth and have more control.

The amount of product is also less than conventional toothpaste tubes. This is probably because it’s a natural product with no preservative so this is the amount that will last long enough to not expire before being used. I don’t mind the smaller amount or paying a little bit more for a natural product.

Jason Healthy Mouth Toothpaste

I really hated the lid on this product. Instead of a twist-off cap they used a pop-off cap. I’ve used pop-off caps before but this one was smaller and hard to use. First it was hard to pop-off, so I often didn’t close it all the way. This caused the toothpaste inside the cap to harden and I had to clean it out every once in a while because it would block the fresh toothpaste. I eventually just closed the lid and removed it like a twist-off lid.

Jason Healthy Mouth Toothpaste

∗ Cruelty-free, paraben-free, sulfate-free, fluoride-free, no artificial flavours or colouring
∗ Creamy texture and not gritty
∗ Travel-friendly (smaller size and flexible tube)

∗ Lid was hard to use
∗ Strong medicinal scent and taste is not for everyone

OVERALL: 4 out of 5
RECOMMEND: Yes, but only to those who are fine with non-mint flavours

Animal Testing Policy: Holika Holika

RESEARCH: Regarding animal testing
ANSWERS: They do not test on animals but use ingredients tested on animals
RESULT: Not cruelty-free

Holika Holika is a Korean cosmetics brand that recently launched in the U.S. and Canada. In the GTA they have two locations at the moment, and I’m not sure if they’ve opened up any other Canadian locations. I found out about them while browsing through Pacific Mall in Markham and their cutely package products really caught my eye. Their stores stock their own products as we as a bunch of other companies’ products.

I decided to reach out to them via email to ask them about their animal testing policy on July 13. It is now the beginning of September and they still haven’t responded to me. So I did some online digging and found out that they had responded to an animal testing inquiry from someone else. Their response was somewhat baffling and I’m guessing whoever manages their PR and/or social media is either inexperienced or just incompetent. It’s no wonder they ignored my email. This was their statement about animal testing:

“Holika Holika complies with all laws regulated by Korea. At this point Korea does not mandate Korean cosmetic companies to test their products on Animals before they can be sold on the market. However, all countries require that all raw/organic materials be tested on animals if used for medical purposes; cosmetics are considered to be medical. Such testing is done with the companies who manufacture these raw/organic materials prior to our involvement with them. We hope you have found this reply helpful.”

Holika Holika Animal Testing Policy SOURCE: Holika Holika USA page

Basically they are trying to claim that there is animal testing in the product development pipeline but try to offload the accountability to the ingredient manufacturers. That doesn’t mean they cannot choose raw ingredient manufacturers who do not test on animals. That’s what all Leaping Bunny certified companies do.

Holika Holika also claim that all countries require raw materials to be tested on animals for medical purposes and cosmetics are considered medical. That might be the case in some countries, but definitely not all countries. It definitely is not the case for Canada and the U.S. where there are plenty of cruelty-free and/or vegan products on the market.

I am officially classifying Holika Holika as not cruelty-free and I will be boycotting their company.

For a list of animal testing policies by companies I’ve contacted, check out the list here: List of Animal Testing Policies by Companies.

Review: Boo Bamboo Makeup Remover Wipes

Boo Bamboo Makeup Wipes

Brand: Boo Bamboo
Product Name: Bamboo Makeup Remover Wipes
Formula: Pre-moistened, biodegradable facial wipes
Packaging: Recyclable package with plastic pop-off lid
Cost: $11 CAD
Amount: 25 wipes
Expiry: 24 months
Vegan: Yes
Cruelty-free: Yes
Paraben-free: Yes
Sulfate-free: Yes
Leaping Bunny Certified: No

I picked these wipes up at Winners where two packs were being sold for the price of one. Normally each pack is $11 on so it was a good deal. This was the first time trying out Boo Bamboo products so I was really excited to see how they would do.

These wipes are smaller in size to my Yes To Blueberry wipes and the material isn’t as stretchy, but I find that they work just as well at removing makeup. They are quite moist and are gentle on the skin. I had some hives on my face from a food allergy and the wipes did not irritate them. They do not remove all the makeup though (waterproof makeup) so I use them in conjunction with coconut oil to get everything off my face. But on their own they are gentle, moisturizing and non-abrasive.

The only downside I would say is the price. Yes To wipes are $10, but they often go on sale at Shoppers for $8. But really, I could just get the Boo Bamboo wipes when they’re on sale on too. I think for the price though, you’re paying for quality and a natural product. It doesn’t have sulfate or parabens and they don’t bleach their wipes. They are also biodegradable and are made from bamboo, which is a renewable resource.

∗ Cruelty-free, paraben-free, sulfate-free, vegan
∗ Gentle on the skin with a non-abrasive texture
∗ Biodegradable cloth made with unbleached fibres
∗ Made from bamboo, a renewable resource

∗ Clothes are slightly smaller and less stretchy than Yes To wipes
∗ Is $1 more than Yes To wipes

OVERALL: 5 out of 5

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