RESEARCH: Regarding animal testing
ANSWERS: They do not test on animals nor commission anyone else to test on their behalf
RESULT: Classified as cruelty-free
I recently discovered a Canadian beauty company called Boo Bamboo that is completely cruelty-free, paraben-free and sulfate-free. They use certified organic bamboo extract in their products, which is great as bamboo is a natural and renewable resource. Their products include skin and hair care, including a baby products line.
I recently reached out to them to find out what their animal testing policy was and this is what they came back to be with.
||Aug 17, 2014
I’d like to know if your products or ingredients are tested on animals by yourself or a third party. Also, do you sell in countries that require animal testing, such as China?
||Aug 18, 2014
Thanks for your email. We are pleased to inform you that our products are not tested on animals, nor do we use any ingredients that are tested on animals. We also don¹t sell to any countries that require animal testing.
||Aug 18, 2014
||Thanks for the response. I’m assuming Boo Bamboo is a subsidiary of Hush Brands Inc. Does Hush Brands have their products or ingredients tested on animals or sell in countries that require animal testing?
||Aug 18, 2014
||Hush Brands sticks to the same level of cruelty free as their individual brands. Absolutely no animal testing across all products and brands.
One eyeshadow technique that I always struggled with was applying a lighter colour shadow to the centre of the lid to emphasize the protrusion of the eye and give a more 3-dimensional effect. I’m not sure if it’s because I applied too much shadow or didn’t pick the right shade, but it never looked okay…until this look.
I was seriously blown away with how this turned out, especially since this was the result of literally opening up my drawers and randomly picking some products. Also, I had just gotten my Burning Heart palette from Sugar Pill and wanted to create a look with the purple shade, Poison Plum. I’m really happy with how this turned out. All products are cruelty-free, except for the NYX products as they are now owned by L’Oréal who tests on animals.
Primer (on lid): Put A Lid On It – TheBalm
Eye shadow base (entire lid): Jumbo pencil in Milk – NYX *no longer cruelty-free
Eye shadow (browbone): Peach Smoothie – Makeup Geek Cosmetics
Eye shadow (crease): Mango Tango – Makeup Geek Cosmetics
Eye shadow (lid & crease): Poison Plum – Sugarpill Cosmetics
Eye shadow (centre lid): LH01CB Pearl Shadow – Inglot Cosmetics
Eye shadow (lower lid): Pixie Dust – Makeup Geek Cosmetics
Eye shadow (tear duct): Mary-Lou Manizer – TheBalm Cosmetics
Pencil eyeliner (waterline): Long Lasting Eye Pencil in 01 Black – Essence Cosmetics
Gel eyeliner (winged eyeliner): Gel Eyeliner in 01 Midnight in Paris – Essence Cosmetics
Mascara (top lashes): Get BIG! Lashes (waterproof) – Essence Cosmetics
Foundation: Liquid Cover Up Oil-Free Foundation and Concealer in V8 – Vasanti Cosmetics
And another one bites the dust. A little while ago, L’Oréal bought out the cruelty-free company Urban Decay and now they’re acquiring another cruelty-free favourite, NYX cosmetics. But now these companies are no longer truly cruelty-free since their profits go towards L’Oréal Cosmetics, who are notorious for animal testing. NYX had been experiencing a boom in their sales last year while L’Oréal was tanking. They want to have a stronger hold on the North American market and they believe acquiring NYX can do that for them.
I loved NYX. Not only did they make really great affordable products, they didn’t test on animals. Now I can no longer buy their products. It’s such a shame that so many cruelty-free companies sell out for profit. It really shows how little dedication they have to animal welfare.
What I don’t understand is why L’Oréal doesn’t just become cruelty-free too. With such pressure these days why not give up animal testing instead of buying out companies that are doing well for not testing? So many people used NYX because they had great cruelty-free products but like me, they will stop purchasing them and move onto other cruelty-free companies.
Business of Fashion