Product Name: Healthy Mouth Toothpaste
Formula: Thick, white paste
Fragrance: Smells like cloves
Packaging: Plastic sqeeze tube, pop-off lid
Cost: $7 USD, $7 CAD
Availability: Well.ca, Loblaws
Expiry: 18 months after opening
Vegan: Not sure
Leaping Bunny Certified: Yes
This is a great natural toothpaste that is free from parabens, sulfates, gluten, fluoride, artificial colours and artificial flavours. It contains tea tree oil, which is a natural antimicrobial and antiseptic agent and is used for treating various skin ailments. It also has grapefruit seed and perilla seed extracts which they claim reduces tartar build-up and protexts against sugar acids.
FRAGRANCE, TASTE & TEXTURE
It smells heavily of cloves and has a medicinal taste. At first it was a bit jarring since I’m used to mint flavoured toothpastes, but after a couple of uses I didn’t mind it. My husband on the other hand couldn’t stand it and he went back to our previous toothpaste, so the smell and taste might be off-putting to some people.
The texture is very creamy and doesn’t lather like regular toothpastes since it doesn’t have sulfate. I like that it’s not gritty, like many toothpastes, and it easily glides over teeth. I’ve also grown accustomed to not having a mouth full of foam since I stopped using toothpastes without sulfates, so those who are used to foam may feel like they’re not cleaning their teeth very well. It’s just a perception of what cleanliness entails and this toothpaste will take some getting used to.
I find that I have to be more mindful of cleaning all over my mouth because otherwise it does leave tartar. But I think this is a good thing because it makes me more mindful of ensuring proper oral hygiene. I also found that changing my toothbrush really helped with this because my previous toothbrush wasn’t as flexible as the one I use now. My brushhead is also smaller so it’s easier to navigate in my mouth and have more control.
The amount of product is also less than conventional toothpaste tubes. This is probably because it’s a natural product with no preservative so this is the amount that will last long enough to not expire before being used. I don’t mind the smaller amount or paying a little bit more for a natural product.
I really hated the lid on this product. Instead of a twist-off cap they used a pop-off cap. I’ve used pop-off caps before but this one was smaller and hard to use. First it was hard to pop-off, so I often didn’t close it all the way. This caused the toothpaste inside the cap to harden and I had to clean it out every once in a while because it would block the fresh toothpaste. I eventually just closed the lid and removed it like a twist-off lid.
∗ Cruelty-free, paraben-free, sulfate-free, fluoride-free, no artificial flavours or colouring
∗ Creamy texture and not gritty
∗ Travel-friendly (smaller size and flexible tube)
∗ Lid was hard to use
∗ Strong medicinal scent and taste is not for everyone
OVERALL: 4 out of 5
RECOMMEND: Yes, but only to those who are fine with non-mint flavours